April 20-23, 2020 | New Orleans, Louisiana USA


Deerfield Beach,  FL 
United States
  • Booth: 4536

Installation Solutions for Tile, Stone and Floor Coverings

With over 80 subsidiaries in 57 countries, serving 65,000+ customers worldwide, MAPEI is a world-leading manufacturer of adhesives, sealants and chemical products for the building industry. It meets the needs of its customers with the most comprehensive offering of products for commercial, residential, industrial and infrastructure projects.

A registered provider to the AIA/CES program, MAPEI also offers training through the MAPEI Technical Institute. MAPEI is certified to the stringent standards of ISO 9001 and ISO 14001. For more information, visit the new MAPEI website online at www.MAPEI.us or call 1-800-426-2734 (1-800-42-MAPEI).


MAPEI’s Keraflex Super - New mortar technology meets today’s tile trends

 Press Releases

  • Deerfield Beach, Florida – MAPEI introduces Keraflex Super mortar, which is designed for use with large and heavy tiles. This innovative, polymer-modified mortar features high transfer of material onto the backs of tiles while retaining impressive non-sag/nonslump properties.

    “The new Keraflex Super mortar features MAPEI’s High-Transfer Technology, which provides excellent adhesion to the substrate,” said Brian Pistulka, Business Manager for Tile & Stone Installation Systems. “The improved adhesive properties yielded from the high transfer rate make this mortar especially advantageous for use with large and heavy tiles. It is also ideal for edge-leveling clip applications."

    Easy to mix, Keraflex Super blends quickly to a lump-free consistency. The extra smooth mortar is also easy to trowel, requiring less effort that results in reducing application times. Used for interior and exterior applications, Keraflex Super is water-resistant and also highly resistant to freeze/thaw conditions. It can be applied over plywood as well as over uncoupling, crack-isolation, sound-reduction and waterproofing membranes.

    Keraflex Super features:

    • High-Transfer Technology for superior mortar-wetting properties
    • Non-sag/nonslump properties that are ideal for large-format and heavy tile/stone in wall and floor applications
    • Ideal for lippage control systems applications
    • For bond coats up to 1/2" (12 mm) in embedded thickness
    • Approved for interior/exterior water immersion applications

    For more information about Keraflex Super, visit www.mapei.us or call MAPEI’s Technical Services Department at 1-800-361-9309.

  • Deerfield Beach, Florida – Coverings, the largest tile and stone trade show in North America, has announced the 14 winners of its prestigious 2020 Rock Star awards. The Coverings Rock Star award is an Emerging Leaders Program that honors the best and brightest young talent in the tile and stone industry. Among this year’s winners is Brittany Storm, MAPEI’s Sustainability Manager.

    Storm is a LEED Accredited Professional (AP) with Building Design and Construction (BD+C) and Interior Design and Construction (ID+C) specialties, as well as a WELL AP and Fitwel Ambassador. In addition, she is active in several sustainability committees. Her background as a sustainable building consultant and her experience in construction management allow her to speak to both big‐picture and technical aspects of a project. “I am honored for the recognition. Thank you all for your continued support and encouragement,” Storm said.

    The winners will be recognized during Coverings Connected, the brand‐new online event taking place April 20‐23, 2020, in place of Coverings 2020 to avoid community spread of COVID‐19. The honorees will also receive a gift card and will be honored with an onsite luncheon during Coverings 2021, taking place April 13‐16 in Orlando, Florida. MAPEI looks forward to celebrating with Storm next year at Coverings.

    Congratulations to all of the 2020 Rock Star recipients: Jimmy Bellew (Owner ‐ Bellew Tile), Brennan Broome (Designer ‐ EoA Group), Kristin Coleman (Vice President ‐ Novità Communications), Arturo Duarte (USA Commercial Manager ‐ CREST), Illisha Harris (Owner, Lead Designer and Installer ‐ Coastal Custom Tile and Design), Janice Hill (Project Manager ‐ DW Sanders Tile & Stone Contracting, Inc.), Raj Katta (Technology/Functionality Specialist ‐ Stone Grid, LLC), Ryan Marino (Standards, Development and Research Manager ‐ Tile Council of North America), Ulas Maris (Stone and Tile Installer ‐ Maris Tile Pro), Joseph Mattice (Owner and Installer ‐ On the level), Kristin Scholemer (Owner ‐ Calia Stone), Michaela Steinbach (General Manager ‐ Mario & Son), Brittany Storm (Sustainability Manager ‐MAPEI) and Trey Toca (President ‐ Toca Flooring).

    To learn more about the Coverings 2020 Rock Stars, visit www.coverings.com/coverings‐rock‐stars. For more information about the Coverings Connected digital experience and to view the schedule, visit www.coverings.com.

    About MAPEI

    Established in 1937, MAPEI Group is globally headquartered in Italy with 89 subsidiaries, including 83 plants in 36 countries. MAPEI is the world‐leading manufacturer of mortars, grouts, adhesives and complementary products for installing all types of flooring and wall coverings. The company specializes in developing chemical products for every aspect of construction, from waterproofing and structural strengthening to concrete repairs and tunnel building.

    Headquartered in Deerfield Beach (Florida), MAPEI North America consists of the subsidiaries MAPEI Corporation (for the USA), MAPEI Inc. (for Canada) and MAPEI Caribe (for Puerto Rico and other Caribbean islands), whose 18 facilities collectively have a workforce of more than 1,700 employees. MAPEI facilities have been certified to ISO 9001 and ISO 14001 standards. An environmentally conscious manufacturer that reinvests 5% of its revenue into R&D, MAPEI offers training for architects, contractors, installers and distributors through the MAPEI Technical Institute. For more about MAPEI, visit www.mapei.com or call 1‐800-42‐MAPEI (1‐800‐426‐2734).


  • Keraflex™ Super
    Premium, Extra Smooth, Large-and-Heavy-Tile Mortar with Polymer...

  • Keraflex Super is a highly versatile, non-sag/nonslump, large-and-heavy-tile mortar and thin-set mortar for tile and stone for installations on floors, walls and countertops. This polymer-modified mortar has a high content of a unique dry polymer, resulting in excellent adhesion to the substrate and tile, with enhanced resistance to freeze/thaw environments.

    It is formulated with Easy Glide Technology™ for ease of application and with a consistency that allows adjustability when used with lippage control systems. Keraflex Super can also be used as a mortar over uncoupling, crack-isolation, sound-reduction and waterproofing membranes.

    Features and Benefits

    • High-Transfer Technology™ for superior mortar-wetting properties
    • Extra smooth, creamy consistency for ease of application
    • Easy mixing, handling and troweling properties
  • Mapelastic® Turbo
    For waterproofing, flood-testing and tiling in one day...

  • Installers can waterproof, flood-test and set tile all in one day with MAPEI’s Mapelastic Turbo rapid-drying waterproofing and crack-isolation membrane. This two-component, cementitious binder-based membrane is formulated with fine-grained aggregates, special admixtures and synthetic polymers. Designed for interior and exterior installations under ceramic tile and stone in residential, commercial and industrial areas, it can be used in intermittent wet or submerged environments.

    Because it is low in odor, Mapelastic Turbo is great for use in confined spaces. Easy-to-apply, this fast-drying mortar has a pot life of 45 minutes or more, offering installers the best of both worlds: Longer working times and the ability to flood-test 3 to 4 hours after installation. And Mapelastic Turbo can be applied with a roller or a brush, making it perfect for use over flat, curved and irregular surfaces.

    Mapelastic Turbo exceeds ANSI A118.10 and ANSI A118.12 standards and is compatible with polymer-modified cement-based mortars (ANSI A118.4 or better) in addition to epoxy mortars (ANSI A118.3). For more details, visit www.mapei.com.

  • Mapeheat™ System
    With technology from nVent NUHEAT, MAPEI’s Mapeheat line of floor-heating products offers the most comprehensive array of radiant floor-heating solutions on the market....

  • This easy-to-install, versatile, advanced technology is suitable for use with tile and stone, laminate, engineered wood and luxury vinyl tile/plank floors.

    The Mapeheat family of products includes:

    • Mapeheat Mat: Pre-wired floor-heating fabric designed for easy installation that guarantees even heat distribution; it is available in standard or customized sizing
    • Mapeheat Membrane: Lightweight uncoupling, crack-isolation and waterproofing membrane
    • Mapeheat Cable: Available in 120 V and 240 V
    • Mapeheat thermostats: Available in three formats — Mapeheat Thermo Connect programmable, WiFi-enabled, floor-heating thermostat that works with popular home assistants including Amazon Alexa, Google Assistant, Nest and IFTTT; Mapeheat Thermo Touch 7-day programmable, floor-heating thermostat; and Mapeheat Thermo Basic non-programmable floor-heating thermostat
  • Ultracolor Plus® Max
    High-Performance, Rapid-Setting Grout with Maximized Color Depth and Color Consistency...

  • Ultracolor Plus Max is an ultra premium, fast-setting, polymer-modified, nonshrinking grout that offers rich and vibrant colors with maximized color depth and color consistency. This fine-aggregate grout can be used for joint widths from 1/16" to 3/4" (1.5 mm to 19 mm).

    Ultracolor Plus Max includes DropEffect™ technology for reduced surface absorption, helping to repel water, dirt and grime from penetrating grout joints. It is also specially formulated with MAPEI’s High-Hydrated Cement Technology (HCT™) to provide advantages over traditional grout, such as eliminating efflorescence and increasing stain resistance. Ultracolor Plus Max is formulated with pre-consumer recycled raw material and meets the ANSI A138.1 specification for Green Squared certification.

  • Ultrabond ECO® GPT
    Revolutionary hybrid-technology adhesive for gauged porcelain tile...

  • As MAPEI’s new ready-to-use, hybrid-polymer-based adhesive, Ultrabond ECO GPT utilizes cutting-edge chemistry to create a time- and labor-saving necessity for GPT installation. It’s ready to use, so no mixing is necessary. Because adhesive need only be applied to tile backs, there’s no waste.

    The non-sag formulation still allows an adjustability window of 30 minutes. Ultrabond ECO GPT offers a strong bond with flexibility and deformability, as well as an extended open time of 30 to 45 minutes. It’s easy to clean off in its wet and dried states, and its easy trowelabilty reduces installer fatigue. Low in VOCs, Ultrabond ECO GPT can be applied in confined spaces and carries several industry sustainability certifications. For more details, visit www.mapei.com.

  • Ultraflex LHT® SG
    Standard, Large-and-HeavyTile Mortar with Polymer...

  • MAPEI’s Ultraflex LHT SG is a standard-grade, non-sag, nonslump, polymer-modified, large-and-heavy tile mortar and thin-set mortar for interior/exterior installations on floors, walls, and countertops. It is designed for use at 3/32" to 1/2" (2.5 to 12 mm) thickness to give better support under large-format tile.

    Formulated with MAPEI’s Easy Glide TechnologyÔ, Ultraflex LHT SG has a smooth and creamy consistency for ease of application. If mixed with water, it can be applied to a variety of surfaces, including concrete, masonry cement block, brick, render coats and leveling coats. If mixed with MAPEI’s Keraply® latex additive, it can be applied to ceramic and porcelain tile; quarry tile; VCT; MAPEI’s waterproofing, crack-isolation, sound-reduction and uncoupling membranes; and APA Group 1 exterior-grade plywood. For more information on Ultraflex LHT SG, visit www.mapei.us

  • MAPEI Flexcolor® CQ
    Ready-to-Use Grout with Color-Coated Quartz...

  • MAPEI Flexcolor® CQ, the world’s best-selling ready-to-use grout is celebrating five years! MAPEI Flexcolor CQ is a professional-grade, ready-to-use specialty grout for installations with porcelain, ceramic and natural-stone tiles.

    Installers have used enough MAPEI Flexcolor CQ to circle the earth four times over. That is a lot of grout and a lot of trust.

    Five years ago, we launched an innovative, color-coated quartz aggregate that would target your grout problems. We delivered an easily installed, color-consistent grout designed for commercial and residential installations, featuring:

    • NO mixing
    • NO cracking
    • NO sealing
    • NO staining
    • NO efflorescence
    • NO callbacks

    Thank you for trusting us and making MAPEI Flexcolor CQ the industry’s best-loved grout. You can always count on MAPEI for the latest in cutting-edge products.

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