April 5-8, 2022 | Las Vegas, Nevada USA

Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 

Terms:

Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since January 2021.

OFFICIAL RULES

Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2022 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

The product must be new in 2021. “New” means the product must have been first sold at any level of distribution since January 1, 2021. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2022 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

LATICRETE International, Inc.

Bethany,  CT 
United States
https://www.laticrete.com
  • Booth: N2363


Globally Proven Construction Solutions

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System. For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com.

www.laticrete.com

www.laticretesupercap.com

Brands: LATICRETE®, SPECTRALOCK®, HYDRO BAN®, PERMACOLOR®, STONETECH®, BULLETPROOF®, SPARTACOTE®, NXT®, LATAPOXY®, SUPERCAP®

 Videos

The LATICRETE Customer Relationship, Our Most Valuable Formula

 Press Releases

  • LATICRETE Enhances Grout and Sealant Color Options with Seven New Shades to Complement the Industry’s Current Architectural Design Trends

    The revamped colors are now available within the PERMACOLOR®, PERMACOLOR Select, SPECTRALOCK® PRO Grout, SPECTRALOCK PRO Premium Grout, SPECTRALOCK 1 Pre-Mixed Grout, READY-TO-USE™ Grout, LATASIL® and Premium Acrylic Caulk (Sanded) product lines.

    LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has elevated their color offerings within their Grout and Sealant product lines.  The introduction of the seven new colors are inspired by the environment and are categorized into three themes: Natural, Earthy and Coastal. These refreshed colors will provide customers with a wider variety of modern options inspired by the top selling tile designs and influenced by leading architectural designers.

    “As trends in tile change, the colors for our grouts and sealants should do the same. To complement today’s new architectural designs, these updated colors were designed and inspired by the environment and provide consumers an enhanced selection to match today's tile looks.” said Ryan Blair, LATICRETE Senior Product Manager.

    LATICRETE will discontinue seven of the 40 standard colors with the introduction of the seven new popular, in-demand colors which include Stormy Grey, Frosty, Fossil, Mink, Steamship, Iron and Walnut. The discontinued colors will remain available through the PERMACOLOR® Select AnyColor™ program, offering more than 10,000 custom color options.

    New LATICRETE grout support tools are now available, including color cards, plastic channel kits, individual color samples, and showroom color sampling displays. Retrofit kits are also available for existing color sampling displays in the market.  Contact a local LATICRETE Sales Representative for more details.

    To view the new colors within the full color palette, visit: https://laticrete.com/en/support-and-downloads/marketing-support/color-selector.

  • LATICRETE Launches Two New STRATA_HEAT™ Thermostats, Featuring Industry-Leading Technology and Customizable Smart Features

    New Wi-Fi Thermostat and Smart LCD Wi-Fi Thermostat provide homeowners with enhanced benefits for a more advanced floor warming system than ever before.

    LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has developed two new innovative STRATA_HEAT™ thermostats, providing homeowners with enhanced benefits such as quicker set-up time, hands-free operation and more smart home compatibility features to control their STRATA_HEAT floor warming system. Both the Wi-Fi Thermostat and Smart LCD Wi-Fi Thermostat can be controlled through the MySTRATA_HEAT app on a smart device or with most home automation hubs, providing real-time information for optimal usage.

    “The STRATA_HEAT floor warming system itself is widely known as one of the most innovative floor warming solutions in the marketplace, and the new smart thermostats expand the system’s capabilities further in terms of fluency, speed-of-use and customization,” said Dustin Prevete, LATICRETE Senior Product Manager. “As we continuously evolve within the floor heating space, our goal is to make our clients’ lives easier, and the cutting-edge technologies implemented in these thermostats were engineered to do just that.”

    The Wi-Fi Thermostat offers an easy-to-navigate digital readout with a minimalist design and a customizable touch panel LCD display. The Smart LCD Wi-Fi Thermostat features a full-color and capacitive touch screen that works similar to smartphones and tablets, plus the ability to upload photos for customized backgrounds and for room identification.

    Both thermostats can be activated through a QR code, thus minimizing set-up time and offers a variety of benefits such as voice-activated operation, reduced Wi-Fi load-pull and built-in Ground Fault Control (GFC). The thermostats also have the ability to learn the user’s routines for maximized system efficiency, and use smartphone GPS location services to aid in system optimization and energy consumption. . 

    The addition of the Wi-Fi Thermostat and Smart LCD Wi-Fi Thermostat follows last year’s launch of the improved STRATA_HEAT floor warming system, which includes a high-performance spliceless wire and an uncoupling mat. The STRATA_HEAT System can be installed under tile, stone, or hardwood floors, and is backed by the industry’s best warranty.

    For more information, visit laticrete.com.

  • Seasoned, global executive brings extensive experience building high value, branded, specialty materials businesses to LATICRETE.

    LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has elected Jerry Perkins as the newest member to their Board of Directors. Formerly the President of worldwide provider and leading manufacturer Henkel North and South America, Perkins also led Henkel’s Global General Industry Adhesive business unit. As a 65-year-old, third-generation family-owned business, LATICRETE is unique in having an independent fiduciary Board.

    “Jerry comes to LATICRETE with a wealth of strategic experience growing premium value, branded product businesses, and accelerating operational efficiency in global scale businesses using differentiated channels of distribution and digital platforms,” said David A. Rothberg, LATICRETE Chairman. “With his successful track record of leading the acquisition and integration of businesses throughout the Americas, Europe and Asia, I am confident that we will greatly benefit from his expertise as we continue to drive LATICRETE forward.” 

    As a valued member of the board, Perkins’ extensive knowledge of serving across many industries will be used to improve the lives and professional experiences of LATICRETE customers and employees. Prior to joining Henkel’s leadership team, Perkins was a Senior Marketing Executive for Loctite Corporation, based in Hartford, Connecticut. Perkins holds a master’s degree in business from Rensselaer Polytechnic Institute and a bachelor’s degree in finance, Summa Cum Laude from Central Connecticut State University.

    Perkins resides with his wife Barbara in Princeton, New Jersey, and is an avid outdoor enthusiast, spending his free time skiing, cycling and hiking.

  • LATICRETE Meets Market Demand for Superior Looking Finished Concrete Flooring with LATICRETE® NXT® Level SP, a Concrete Overlay with a Clean White Salt and Pepper Aesthetic  

    The pourable high-performing overlayment offers an unmatched ability to level uneven floor surfaces in the most challenging situations.

    LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched LATICRETE® NXT® Level SP, a polishable, cementitious self-leveling concrete overlay in a new white salt-and-pepper appearance. With an unmatched ability to level uneven floor surfaces, NXT Level SP is the premium solution for the most challenging installations. The product also meets today’s market demand for a reliable, attractive and clean cementitious wear surface compared to the unbalanced appearance associated with a standard concrete polish.

    “It’s no secret that the process of making rough and uneven concrete look visually appealing is exceedingly laborious. This requires the installer to have polishing experience, equipment and high-performing materials, which NXT Level SP was formulated to mitigate against,” said Elvis Torres, LATICRETE Product Manager. “From the white aggregate infused overlay to its best-in-class chemical composition that supports a smooth and enduring end-result, contractors now have exactly what they need to successfully level concrete surfaces and provide customers with an aesthetically pleasing outcome.”

    NXT Level SP is a low-maintenance, high-performing wear surface primarily used to finish interior concrete slabs. More versatile than ever, NXT Level SP transforms rough concrete into a finished wear-surface in as little as 24 hours and features superior rolling and standing load capacity, increased durability and a longer-lasting appearance thanks to its medium-coarse aggregate*. In addition, NXT Level SP offers full system availability within all LATICRETE L&M™ and LATICRETE STONETECH® products.

    NXT Level SP is available in vibrant white or grey, and can be tinted to coordinate with interior finishes or branding designs through the NXT AnyColor™ program. The self-leveling concrete overlayment formula can be either pourable or pumpable and comes in a 50-pound (22.7 kg) bag or 2,500-pound (1,134 kg) super sack.

    For more information, visit laticrete.com.

    *Cementitious products are manufactured using natural raw materials where color and shade variations are normal and should be expected. For best results, jobsite mock-ups are recommended.

 Products

  • SPECTRALOCK® 1 Pre-Mixed Grout
    The Grout You Know and Love in a Pre-mixed Formula! This patent pending, professional grade grout offers all the benefits of SPECTRALOCK epoxy grout without the hassle of mixing....

    • Locks in color and blocks out stains - Available in all 40 LATICRETE® grout colors and 12 SPECTRALOCK® DAZZLE™ additive options which creates glitter grout or glow-in-the-dark grout. SPECTRALOCK 1 has uniform color consistency using SPECTRALOCK sand and is stain-proof^. It is professionally formulated to ensure a long-lasting appearance, year after year.
    • Strongest pre-mixed grout on the market - Tested and evaluated in accordance to ANSI A118.3*, SPECTRALOCK 1 outperforms traditional pre-mixed grouts currently available on the market. With a PSI rating 10X higher than standard pre-mixed grouts, it’s the strongest one-step grout available — resistant to cracking and rated for heavier foot traffic for an installation that can last a lifetime. 
    • Features built-in Microban® antimicrobial product protection fight the growth of mold and mildew on grout surface. 

    *Meets or exceeds ANSI A118.3 specific test designation 5.6

  • STRATA_HEAT™ Radiant Floor Warming System
    Turn up the HEAT with the Most Advanced and Efficient Radiant Floor Heating System Available! LATICRETE radiant floor heating solution provides comfort and warmth in spaces where a more uniform and efficient heat source is valued....

    • Our radiant floor heating system consists of the world’s first heat conductive thinset additive, innovative spliceless floor heating wire, uncoupling floor warming mat, and two radiant floor heating thermostat options.

    • Heat conductive thinset additive reduces energy costs by 15%
    • An innovative, uncoupling floor warming mat makes for easy and secure wire placement
    • Industry-first, spliceless heating wire maximizes heat transfer and simplifies the installation process
    • Instant coverage verification allows for installer to see mortar coverage underneath the mat during installation without having to lift and verify
    • Translucent finish allows for easy thin-set coverage verification
    • User-friendly programmable radiant floor heating thermostat options that include a Wi-Fi Thermostat and a Smart LCD Thermostat

    Transform bathrooms, shower floors, hallways, kitchens, and more into a cozy, energy efficient retreat.

    Our patent pending additive designed exclusively for use in select LATICRETE adhesives utilizes Thermal Diffusion Technology™. It distributes uniformed heat generated from the floor heating wire throughout the adhesive. This technology eliminates cold spots and provides a faster floor heat-up while reducing energy costs by 15%. Let LATICRETE be your single source supplier for a complete radiant floor heating installation – everything but the tile. Click below to find out more information on the components of the most advanced electric radiant floor heating system in the world covered by the LATICRETE Lifetime System Warranty!

  • Skim Lite
    Skim Lite is a premium quality, high yielding, fast-drying, fiber reinforced, light weight, cement-based-based underlayment designed to skim coat, smooth and level prior to the application of floor coverings....

    • Skim Lite underlayment is perfect for use in commercial, retail (malls and shops), healthcare, education (schools and universities), residential, hospitality and hotels and office space flooring applications. It can be applied over concrete, plywood, OSB and Gypsum based substrates. Skim Lite offers the customer light weight properties while maintaining strong surface and is rated for castor wheel use. With installer safety in mind, this product contains no respirable crystalline silica levels that exceed the OSHA action level*. 

    * OSHA action level set forth in OSHA’s Respirable Crystalline Silica (RCS) standard for construction, 29 CFR 1926.1153, as tested by an independent laboratory to be below the OSHA action level for respirable crystalline silica - see laticrete.com/silica

  • TRI-LITE™ Rapid
    This rapid set thinset mortar is a lightweight, high-performance tile adhesive designed for Large and Heavy (Medium Bed Mortar) and thin-bed installations and features superior non-sag performance for wall installations....

    • This highly versatile, quick set tile mortar is an ideal large format tile mortar for most every application where a high strength polymer modified, fast drying thinset is required. TRI-LITE Rapid contains no respirable crystalline silica levels that exceed the OSHA action level*.

    * OSHA action level set forth in OSHA’s Respirable Crystalline Silica (RCS) standard for construction, 29 CFR 1926.1153, as tested by an independent laboratory to be below the OSHA action level for respirable crystalline silica - see laticrete.com/silica

  • HYDRO BARRIER™ Plus
    HYDRO BARRIER™ Plus is a thin, load bearing, self-curing liquid rubber polymer which can be easily applied to form a flexible seamless waterproofing membrane / crack isolation membrane....
     

    • Features & Benefits

    • Allows for flood testing in 12 hours^
    • Thin; only 0.020–0.030" (0.5–0.8 mm) thick when cured
    • Changes in color from a light blue to darker blue when cured
    • Lighter color for ease of inspection and enhanced visibility during application
    • Anti-fracture protection of up to 1/8" (3 mm) over shrinkage and other non-structural cracks
    • No additional fabric required
    • “Extra Heavy Service” rating per TCNA performance levels (RE: ASTM C627 Robinson Floor Test)
    • Exceeds ANSI A118.10 and A118.12
    • IAPMO approved
    • Equipped with Microban® antimicrobial technology to protect the membrane from the growth of stain and odor causing bacteria, mold and mildew
    • Safe—no solvents and non-flammable

    HYDRO BARRIER™ Plus is a thin, load bearing, self-curing liquid rubber polymer which can be easily applied to form a flexible seamless waterproofing membrane / crack isolation membrane. It can be used on interior and exterior, horizontal or vertical surfaces and is approved by IAPMO for use as shower pan liner.

    Equipped with Microban® antimicrobial product protection to protect the membrane from the growth of stain and odor causing bacteria, mold and mildew.

    Learn about additional waterproofing and crack isolation solutions.

    • Product #: 9265-0401-4 / 9265-0035-2 / 9265-0005-2 / 9265-1275-2
    • Packaging Sizes:

      5 Gal (19 L) pail liquid (36 full units/pallet)

      3.5 Gal (13.3 L) pail liquid (48 full units/pallet)

      4 x 1 Gal(3.8 L) pails of liquid packed in a carton (30 cartons/pallet)

    • ^When cured 70°F (21°C) or higher at 50% RH lower temperature at higher RH will require long cure times.

  • HYDRO BAN® XP
    HYDRO BAN® XP is a single component self-curing liquid rubber polymer with Extreme Performance that forms a flexible, seamless antifracture waterproofing membrane....
      

    • Features & Benefits

    • Curing temperature range ≥ 35°F or higher allows it to cure in a variety of different environmental conditions and substrate temperatures

    • ASTM E96 Rated for steam showers and steam rooms

    • Meets or exceeds ANSI A118.10, the most widely accepted waterproofing standard    

    • Meets or exceeds ANSI A118.12, providing 1/8" (3.175 mm) anti-fracture protection (no fabric required)

    • 2 Hours to flood test† so you can expedite the installation process 

    • Extra heavy Robinson Rating for a durable, long lasting install

    • Cure indicator – color changing technology gives you peace-of-mind and ease of inspection

    • Equipped with Microban® antimicrobial technology to protect the waterproofing membrane 

    HYDRO BAN XP can be used for waterproofing and crack protection in a variety of interior and exterior spaces in residential, commercial and industrial settings. For use in indoor applications such as: steam showers and steam rooms, bathrooms, kitchens and food processing areas, countertops and facades. Plus it’s a perfect exterior waterproofing membrane for swimming pools, fountains/water features, spas and hot tubs, terraces and balconies (over unoccupied spaces). 

    It’s equipped with Microban® antimicrobial product protection to protect the membrane against the growth of microbes including bacteria, mold and mildew.

    Learn more about additional waterproofing and crack isolation options. 

    Product #: 9250-0401-2 / 9250-0005-2 / 9250-1275-2

    • Packaging
      1 Gallon -  4 x 1 gal (3.8 L) pails of liquid packed in a carton (30 cartons/pallet)

      5 Gallon -  (18.9 L) pail liquid (36 commercial units/pallet)
      275 Gallon - (1041 L) 1 Tote

    • Coverage
      1 Gallon       -  50 ft2 (4.6 m2)
      5 Gallon -  250 ft2 (23.2 m2)
      275 Gallon - 13,750 ft2 (1,277 m2)

    † HYDRO BAN® XP can be flood tested in 2 hours when the waterproofing membrane is cured and the substrate is 70°F (21°C) and 50% RH or greater for 2 hours. The 2 hour period starts when the HYDRO BAN XP color has changed from a sage green to a dark olive green color indicating a cured liquid waterproofing membrane. If the substrate and the air temperature are lower than 70°F (21°C) and 50% RH, flood testing can not be performed until the HYDRO BAN XP color has changed from a sage green to dark olive green color and then 24 hours has lapsed.

  • NXT® Level SP - White
    NXT® Level SP is a pourable, high performing self-leveling concrete overlay, primarily used to finish interior concrete slabs. Now available in a vibrant white color with salt and pepper aggregate....
     

    • Features & Benefits

    • Available in standard colors of Grey and White (vibrant white)

    • Aggregate rich overlay with Salt and Pepper look

    • Can be tinted to coordinate with interior finishes or branding designs through our– AnyColor™ custom color program 

    • Full system availability with L&M™ and STONETECH® products

    • Provides a durable, attractive and low maintenance cementitious wear-surface grade concrete overlayment, suitable for polishing to various shine levels  

    • Transforms rough concrete to a flat and smooth surface perfect for a polished concrete look

    • Polishable to a finished wear-surface in as little as 24 hours

    • Self-leveling concrete overlayment formula is both pourable and pumpable (available in 50 lb. bags and 2500 lb. super sacks) to smooth existing rough concrete

    • Medium-coarse aggregate* for greater rolling and standing load capacity, increased durability and longer lasting appearance

    • Inorganic-based formulation will not contribute to or harbor growth of mold or mildew

    • NXT® Level SP is a direct replacement for SUPERCAP® SC650-MC

    NXT Level SP is a pourable, high performing self-leveling concrete topping, primarily used to finish interior concrete slabs. As a high-strength wear surface when polished. NXT Level SP provides a low maintenance, durable solution with an attractive, coarse salt and pepper look. It is applied over concrete and other sound substrates. With an unmatched ability to level uneven floor surfaces, NXT Level SP can be used in the most challenging situations. 

    Learn more about overlay flooring solutions.

    • Packaging Sizes:

      Grey

      • 50 lb (22.7 kg) Bag / 56 per pallet 
        Part number is 9600-0050-21

      White
      50 lb (22.7 kg) Bag / 56 per pallet 
      Part number is 9601-0050-22

    *Cementitious products are manufactured using natural raw materials where color and shade variations are normal and should be expected. For best results, jobsite mock-ups are recommended.

Categories

Products
  • Allied Products - Adhesives
  • Allied Products - Cleaning Products
  • Allied Products - Coatings
  • Allied Products - Grout
  • Allied Products - Mortars
  • Allied Products - Shower Pans
  • Allied Products - Underlayment
  • Allied Products - Waterproofing
  • Miscellaneous - Floor Heating Systems

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