Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 


Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.


Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

LATICRETE International, Inc.

Bethany,  CT 
United States
  • Booth: 3334

Globally Proven Construction Solutions

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System. For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit



  • PERMACOLOR® Grout^
    This high-performance cement grout is getting a new and improved formula....

    • 20% increased strength*
    • 30% enhanced stain resistance*
    • Silica free for a safer installation‡
    • 2-year shelf life

    These changes are designed to provide an overall better experience for the installer, and long-lasting results for the customer. PERMACOLOR® Grout will no longer require sealing, and be among the first LATICRETE® products to come in our new, premium packaging.   

    ^Patent Pending. *When compared to original PERMACOLOR® Grout formulation. ‡OSHA action level set forth in OSHA’s Respirable Crystalline Silica (RCS) standard for construction, 29 CFR 1926.1153, as certified by an independent laboratory to be below the OSHA action level for respirable crystalline silica - see 

  • PERMACOLOR Select^
    Our highest performing cementitious grout is now even better....

    • 20% increased strength** 
    • 20% enhanced stain resistance**
    • Silica free for a safer installation‡
    • Smaller, more convenient 10lb base bag size
    • New compostable bag for color kits with 40% less packaging^^

    PERMACOLOR Select will also offer an expanded, 2-year shelf life and color kits will now be sold as both singles and in cases of 20 for easy stocking and inventory control. And with the ANYCOLOR™ program, you can stock your own grout colors and match the palettes of BEHR®, Benjamin Moore®, Sherwin-Williams® and PANTONE®†. PERMACOLOR Select and color kits will be among the first products to receive our new, premium packaging.

    ^Patent Pending.  **When compared to original PERMACOLOR Select formulation. ‡OSHA action level set forth in OSHA’s Respirable Crystalline Silica (RCS) standard for construction, 29 CFR 1926.1153, as certified by an independent laboratory to be below the OSHA action level for respirable crystalline silica - see ^^ Compared to original PERMACOLOR Select Color Kit box packaging. †Benjamin Moore®, Sherwin-Williams®, BEHR® and PANTONE® are not affiliated with the PERMACOLOR Select product line and or LATICRETE.

  • HYDRO BAN® Bonding Flange and Tile-In Drain
    We’ve listened. Our bonding flange and tile-in drain design now has the versatility and ease of use that the installers have been asking for. The streamlined design makes shower installations easier and is now compatible with tile as thin as 1/8” (3 mm)....

  • Whether used for a mud installation, or in conjunction with preformed components like those found in the HYDRO BAN® Shower Systems, these new improvements are aimed at providing the best installer experience. Available in three different finishes plus a tile-in version, the HYDRO BAN Bonding Flange and Tile-In Drains will now also be available in contractor 10 packs for added convenience.

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