April 22-25, 2024 | Atlanta, Georgia USA

Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 


Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.


Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

Centrorochas – It’s Natural

  • Booth: 6773, 6809, 6815, 6820, 6914, 6916, 6918, 6920, 6922, 6946

It’s Natural – Brazilian Natural Stone is a program to promote exports developed by the Centrorochas in partnership with the ApexBrasil. The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization efforts with actions to promote, strengthen the image and develop the sector in the global market.

 Press Releases

  • Atlanta, USA - From April 22 to 25, the Brazilian natural stone industry will land on American soil for Coverings 2024, the largest and most traditional North American fair in the surfaces sector. This year, the event will take place in Atlanta, and Brazil will be represented by 62 companies from the sector in a Pavilion organized by It’s Natural - Brazilian Natural Stone, an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

    The Brazilian Pavilion will incorporate the colors that represent the soul of the country, including networking spaces, meeting rooms, providing numerous possibilities. The vibrant green and yellow promise to catch the attention of the fair visitors with a cheerful and contagious space. In the visual identity, images of environments with applied natural stones and sectorial information highlighting the entire geological and economic potential of Brazil.

    In a quarter of growth, Brazilian exports of natural stones reached a 22.8% increase in the first three months of the year, totaling $279.5 million. And commercial negotiations with the United States stood out, registering a 32.7% increase in the same period. "As the main importing market for Brazilian natural stones, the United States represented 54.7% of the national exports of stones in 2023. Coverings is an excellent opportunity for Brazil to maintain relationships with local customers and, of course, to consolidate its position as a global leader in this dynamic sector," said Centrorochas president Tales Machado.

    Located in Hall C, the Brazilian Pavilion will occupy an area of over 15,000 square feet, presenting differentiated materials that reflect the country's vast geodiversity. With exhibitors from six different Brazilian states, the 62 participating companies are ready to surprise visitors with a wide variety of materials, including marbles, granites, and quartzites.

    The official opening of the Brazilian Pavilion will take place on April 22, at 1:30 p.m., and will bring together exhibitors and authorities present such as Centrorochas president Tales Machado, vice president Fabio Cruz, ApexBrasil industry and services coordinator Paulo Roberto da Silva, ApexBrasil’s representative in Miami Fernando Jose Spohr, and the representative of the Brazilian General Consulate of Trade and Investment Promotion Office in Atlanta, Antonio Kaupert Junior.

    Exhibiting companies: Alliance Stone, Amagran, Andrade Stones, Basalto SC, Borchardt Stone, Bramagran, Brasigran, Brasilmag, Cajugram, Calvi Granitos, Capital Granite, Costa Granitos, CS3, Elite Stone, Ferraz Brasil, Gramassena, Gramazini, Gramil, Granex do Brasil, Granibras, Granipex Group, Graniti Export, Granitos Collodetti, Granos, Igramar, Levantina Brazil, Lime Stone Brazil, Madson Pedras, Magban, Magnitos Magnago, Maqstone, Marbrasa, Margramar, MG2 Granitos, MGA, Micapel Slate, Milanezi Granitos, Milgran Granitos, Mineração Marianelli, Mineral Stone, Naturale Granitos, Nova Aurora, Nova Stone, Pazigram, Pedra do Frade, Pedras São João, Pemagran, PR Group Paraná, Premier Brazilian Stones, Qualitá Group, Quartzblue, Riva Stones, Sabagram Group, Santo Antonio Stones, Stone Palace Surfaces, Testi do Brasil, Thor Granitos, Toledo Mineração, UNQ Stone, Vitoria Stone Group, Willcomex and Yellow Stone.

    Press Contact Information 
    Karina Porto Firme 
    Centrorochas and It's Natural – Brazilian Natural Stone Communication Office 
    +55 27 99705-5705 
    Website: www.braziliannaturalstone.com 
    Instagram: @braziliannaturalstone @centrorochas 
    LinkedIn: www.linkedin.com/company/braziliannaturalstone/
For inquiries, please contact show management.