April 22-25, 2024 | Atlanta, Georgia USA

Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 


Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.


Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

Simpolo Tiles & Bathware

  • Booth: 1244

Since its inception in 1977, Simpolo Tiles and Bathware has established itself as a steadily expanding organisation driven by innovation and a passion for simplicity. We specialize in introducing innovative designs, with a primary focus on quality products that enhance room aesthetics while delivering long-lasting performance. We offer porcelain tiles to countertops, available in a range of sizes tailored to suit various room settings.

 Show Specials

 Press Releases

  • Simpolo Group, a pioneering force in the ceramic industry, is proud to announce an expansion that will triple its existing capacity, a huge leap in India's ceramic industry. With an investment of over ~ Rs. 1,000 crore over the next two to three years, the group is embarking on a transformative journey, setting the stage for two ground-breaking manufacturing facilities strategically located across the nation.
    Expansion Details:
    1. Malia, Morbi, Gujarat: Spanning an extensive area of approximately 86 acres, the Malia plant represents a bold step forward for Simpolo Group. With an investment of Rs. 650 crores, this visionary project is slated to commence operations in FY26. The Malia plant is poised to emerge as a cornerstone of innovation and excellence in the ceramic industry. This strategic investment underscores our unwavering commitment to meeting the burgeoning demand for premium ceramic products in India and providing more than 400 employment opportunities.
    1. Naidupeta, Tirupati, Andhra Pradesh: Nestled across 83 acres of pristine land, the Naidupeta plant in Tirupati, Andhra Pradesh, epitomises Simpolo Group's relentless pursuit of excellence. With an investment of over Rs. 350 crores, this visionary endeavour is scheduled to commence operations in FY25. Over the next two years, the plant aims to scale its production capacity to an impressive 13.2 million square meters per annum, a testament to our dedication to modernization and progress. Moreover, the Naidu Peta plant is poised to serve as a catalyst for socio-economic development, with projections indicating the creation of 300 direct and indirect employment opportunities.
    “Mr. Jitendra Aghara, CMD of Simpolo Group,” remarked, "The unveiling of our Rs. 1,000 crore expansion plan marks a pivotal moment in Simpolo Group's illustrious, 30-year-old journey. With the establishment of the Malia and Naidupeta plants, we are poised to consolidate our position in the Indian ceramic industry. Our conviction in innovation, quality, and customer satisfaction remains unwavering, and we are confident that these state-of-the-art facilities will set new benchmarks for excellence, showcasing the opportunities we see in the future of the tile industry and real estate growth in India.
     "As the Chief Marketing Officer of Simpolo Group," Mr. Bharat Aghara expressed, "I am thrilled about the expansive opportunities presented by our latest expansion initiative. With increased production capacities and a commitment to delivering cutting-edge designs, we are poised to meet the diverse needs of our esteemed customers while maintaining our competitive edge in the market. This expansion will help us penetrate new geographies and product segments.

     Additionally, Simpolo Group's subsidiary, Nexion, currently operates a facility in Morbi with a robust production capacity of 6.6 million square metres per annum.
    Simpolo Group is a significant player in the Indian ceramic industry, with a numero uno position in the premium tile market. As Simpolo Group embarks on this ambitious expansion journey, we invite stakeholders, partners, and enthusiasts alike to join us in our pursuit of excellence. With the unveiling of the Malia and Naidupeta plants, we are not merely expanding our footprint but consciously making an effort to redefine industry standards and elevate the bar for innovation and sustainability.

  • Simpolo is a premium Tile and bathware brand founded in Morbi in 1977. It has more than 135 exclusive showrooms across the country. With over 40 unique collections, Simpolo offers high-quality, premium-range tiles. It also has a special iM+ technology that makes its tiles antibacterial, resistant to scratches, and easy to clean.

    Simpolo is highly regarded among architects, interior designers, and users not only for its aesthetics but also for its unique features. Simpolo introduced first-of-its-kind features like antibacterial, scratch-resistant, and easy-to-clean. This innovation comes from a deep understanding of what people need. As homeowners are becoming more involved in home building, Simpolo believes it's time for more people to be aware of their presence and product superiority. To do this, Simpolo has teamed up with Sideways for campaign efforts.

    This IPL season, Simpolo teams up with Sideways to launch the 'Tile Ho Toh Simpolo' campaign, highlighting their patented iM+ technology. To amplify its message, Simpolo leverages its ongoing partnership with Gujarat Titans, featuring cricket stars like Shubhman Gill, Kane Williamson, and Rahul Tewatia.

    Conceptualized by Sideways, the story starts with an interesting scene where Kane Williamson is puzzled to see food served on a tile. Shubhman Gill joins in, mentioning the tile is antibacterial, and Rahul Tewatia adds that it's also scratch-resistant. Despite these explanations, Williamson is still confused by the use of a tile as a plate until Gill reveals with a cheeky comment that it's all part of an advertisement for Simpolo tiles. The ad concludes with stylish visuals of the tiles, highlighting Simpolo tiles made with iM+ technology.

    Quote by Bharat Aghara, the Chief Marketing Officer of Simpolo Tiles and Bathware 

    Expressed his utmost delight regarding this union. "We are thrilled to join forces again with Gujarat Titans, a symbol of excellence in their field," stated Aghara. "This partnership signifies the combination of domain expertise and visionary leadership, propelling us towards new horizons of success while reaffirming our steadfast commitment to delivering unparalleled quality. "Our patented iM+ Technology enhances room aesthetics, ensures a healthy and bacteria-free environment and our stain-repellent feature provides customers with the freedom to live comfortably without worrying about stains compromising its beauty. This embodies Simpolo's commitment to simplifying & enriching the overall quality of life.”

    Quote by Abhijit Awasthi (Founder, Sideways)- 
    The Simpolo and GT association is a match of two class acts. The challenge was to bring alive the compelling functional attributes of premium Simpolo tiles in an engaging manner using the GT players, in a really short duration. I hope we have managed to do that.



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