April 22-25, 2024 | Atlanta, Georgia USA

Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 


Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.


Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

Proflex Products, inc.

Haines City,  FL 
United States
  • Booth: 7949, 158

Welcome to Coverings, stop by our both to see our latest.

Brands: PROFLEX has been a pioneer for years in the development of products designed to make flooring and finished surfaces last longer then ever. By keeping at forefront of ever changing technology,

 Show Specials

  • Offer valid at all participating CISCO/SHORELINE stores, 

    Voucher good for 30 days from date of show

 Press Releases

  • The Residences at the St. Regis Longboat Key project is a massive $800 million undertaking that has reshaped the Longboat Key landscape, combining luxury hotel and condominium living. Led by project executive Josh Mutchler, the construction team of over 500 professionals works tirelessly to complete the five-story St. Regis complex by early 2024. The project emphasizes luxury and durability, with meticulous attention to detail in materials selection, including soundproofing and moisture control products like PROFLEX® RCU250 and PWA 600.

    The construction incorporates large-format tiles and stones, necessitating specialized products like PROFLEX® MSI and PRO-STICK 40 LHT mortar for secure installations. These high-quality materials ensure the project's success and reflect a commitment to excellence. As construction progresses, the St. Regis promises unparalleled luxury and breathtaking views for its future guests. The project serves as a testament to collaboration, sound control, and construction excellence, highlighting the importance of considering these factors in large-scale endeavors.


  • PS42 XLT ANSI A118.11 Extra Large Format Tile Mort
    <p>PROFLEX® PRO-STICK 42 XLT is a one step polymer modified portland cement setting adhesive for installing extra large format porcelain, ceramic tile and natural stone on both walls and floors. PRO-STICK 42 XLT with its unique properties can be used as a thin or medium bed setting adhesive for installing large format, ceramic, porcelain and irregular thickness stone without the need of back buttering the tile.</p> <p><b>Advantages</b></p> <ul> <li>One step application</li> <li>High performance adhesion for porcelain tile.</li> <li>Suitable for interior and exterior applications</li> <li>Use as either a thin or medium bed</li> <li>Exceeds ANSI A118.11 EGP for Latex Portland Cement Mortar</li> </ul> <p><b>Typical Use</b></p> <p>PRO-STICK 42 XLT is ideal for use in installations of extra large oversize ceramic tile and natural stone for both walls and floors in both interior and exterior applications. It is recommended for use for absorptive, semi vitreous, vitreous tile and impervious ceramic tile such as porcelain tile and natural stone over properly prepared masonry, concrete, cement backer board, membranes and existing ceramic tile. For interior dry areas, it is suitable for properly prepared gypsum board and exterior grade plywood substrates. PRO-STICK 42 XLT is suitable for both residential and commercial construction. It is recommended for use in the thin set installation method for vitreous tiles like porcelain over low or non-absorptive subfloors, and membranes.</p> ...

For inquiries, please contact show management.