April 22-25, 2024 | Atlanta, Georgia USA

Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 


Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.


Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

MORE Surface Care

Benicia,  CA 
United States
  • Booth: 8163

MORE® Surface Care is an integrated care system to clean, enhance, and protect natural stone surfaces. High-performance, eco-friendly, and super easy to use. AntiEtch® is a revolutionary UV-cured treatment designed exclusively to protect marble. It prevents 100% etching and staining without altering the stone’s natural beauty.

 Show Specials

 Press Releases

  • Benicia, CA - MORE® Surface Care, a leading provider of innovative solutions for protecting natural stone surfaces, is thrilled to announce its participation as a Sponsor at the prestigious 2024 Atlanta Homes & Lifestyles Southeastern Designer Showhouse. MORE® Surface Care is excited to showcase its revolutionary product, AntiEtch®, on the marble kitchen counters of the 10,250-square-foot residence in Atlanta’s Tuxedo Park neighborhood.

    MORE® Surface Care has long been recognized as the industry leader in marble protection, and AntiEtch® represents a significant advancement in natural stone maintenance. This groundbreaking solution offers zero etching, zero staining, and a ten-year guarantee. AntiEtch® is poised to redefine how professionals and homeowners preserve the timeless beauty of marble surfaces.

    "We are delighted to be a Silver Sponsor at the Atlanta Homes & Lifestyles Southeastern Designer Showhouse 2024," said Kelly Wolf, Global Sales Leader at MORE® Surface Care. "Our enthusiasm for this event is matched only by our excitement to showcase AntiEtch®, a product that empowers designers, architects, and builders to confidently specify the use of marble in their projects."

    With AntiEtch®, homeowners can enjoy life freely without constantly worrying about spills, stains, or etches on their marble surfaces. From everyday living to entertaining guests, AntiEtch® ensures that marble will remain beautiful for years to come.

    Experience the transformative power of AntiEtch® first hand at the Atlanta Homes & Lifestyles Southeastern Designer Showhouse, open from April 18 to May 12, 2024.


  • MORE® AntiEtch® No Etching or Staining Guaranteed!
    <p dir="ltr"><b>Introducing MORE® AntiEtch® – the game-changing marble protector! Enjoy 100% guaranteed protection against etching and staining, all while maintaining the stone’s natural look and feel. This professionally-applied treatment suits honed, polished, and textured surfaces, making it the go-to choice for homeowners, designers, and stone experts. Finally…recommend marble with confidence!</b></p> ...

  • MORE® Twin Pack
    Two of our best selling products sold together. MORE® Stone and Quartz Cleaner + Protector protects and cleans while MORE® Stone & Quartz Polish will improve the gloss level any surface and give it a smooth and silky feel. ...

  • MORE® AntiEtch
    Zero Etching and Zero Staining without changing the look and feel of marble. And...it's 100% Guaranteed!...

For inquiries, please contact show management.