Elizabeth presents the main launches from the "Brazilian Essence" collection to the international market during Coverings 2024, from April 22nd to 25th, at the Georgia World Congress Center (GWCC) in Atlanta, Georgia (USA). "It's one of the most important events for the ceramic sector, which is currently experiencing a strong business rebound. Our expectations are positive, as Brazil is the 6th largest exporter of ceramics, and both growth and consumption projections keep us optimistic. These will be days of intense negotiation rounds and a lot of learning," said Rogério Longoni, Commercial and Marketing Director.
This year, Elizabeth's booth design follows the standard of the National Association of Ceramic Tile Manufacturers (Anfacer) due to a partnership with the Brazilian Agency for Promotion of Exports and Investments (ApexBrasil). "This cooperation is part of the calendar of initiatives of the Ceramics of Brazil sector project, aimed at fostering exports," explained Márcio Müller, Export Superintendent.
Elizabeth's space at the fair covers 870 SF and presents visitors with the "Brazilian Essence" collection, a 2024 release celebrating Brazil's diversity and richness. From the enchantment of forests to the grandeur of metropolises, from the Cerrado to majestic mountains, from paradisiacal beaches to semi-arid soil, everything is transformed into possibilities to create personality-filled environments. The series features marbled, cementitious, wooden, and specially decorated products, bringing versatility to the any space. "It's in the mix of colors, textures, and sensations that the collection finds its inspiration. Our products value the layers of our country and provide well-being, inviting everyone to experience a bit of Brazil without leaving home," concluded Débora Krelling, Branding Coordinator at Elizabeth.
About Elizabeth - a company that values Brazilian identity and understands consumers the best. With nine production centers spread throughout Brazil, the brand's products combine quality and design affordably to transform environments and ensure the best service. Elizabeth also develops products that bring color, joy, coziness, and all those delightful sensations that make life worth living. With Elizabeth, you will cover life with beauty, practicality, and that extra something that only those who put their heart into everything they do can offer. Elizabeth has come to enchant, to match with everything that matches you.