Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 

Terms:

Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.

OFFICIAL RULES

Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

LATICRETE International, Inc.

Bethany,  CT 
United States
https://www.laticrete.com
  • Booth: 7758


Globally Proven Construction Solutions

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System. For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com. www.laticrete.com www.laticretesupercap.com

Brands: LATICRETE®, SPECTRALOCK®, HYDRO BAN®, PERMACOLOR®, LATASIL®, STRATA_MAT™, STRATA_HEAT™, STONETECH®, BULLETPROOF®, NXT®, LATAPOXY®, SUPERCAP®, SPARTACOTE®


 Press Releases

  • Overcome Building Load Challenges!

    A premium lightweight, fiber-reinforced, cement-based underlayment designed for leveling a variety of interior projects using concrete, plywood, OSB, and gypsum substrates prior to the application of floor coverings.  It’s nearly 50% lighter than your standard cured SLU making it a great choice for building projects with load-bearing issues. The packaging is also 50% lighter, so it’s easier to carry and handle.

    This versatile, rapid-setting underlayment can be poured up to 4" (102 mm) in depth to save you time and cost and produces a flat, smooth, and hard surface in as little as 24 hours. Pourable and pump-friendly, NXT Level Plus Lite offers consistent results and contains no respirable crystalline silica levels that exceed the OSHA action level*. 

  • LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced 254 PLATINUMTM​ Plus, a high-performance, lightweight thin-set adhesive mortar that builds on the strengths of the original 254 PLATINUM. This new formula features a lighter, creamier consistency for greater workability and an impressive 60-minute open time to allow greater flexibility for installers on the job site. Additionally, a 25lb (11.3kg) bag of 254 PLATINUM™ Plus offers the same coverage as a standard 50lb (22.6kg) bag of adhesive mortar.​ 

    “We understand that whether you're a professional contractor, architect or a DIY enthusiast, productivity and performance are paramount. 254 PLATINUM Plus not only delivers on both fronts, but its smooth, creamy consistency and lightweight formula ensures it's easy to work with,” said Jonathan Scott, LATICRETE Senior Product Manager. 

    The new formula exceeds ANSI A118.15 requirements, the industry’s highest performance standard for cement-based adhesive mortars, making it ideal for any interior, exterior or submerged installations in commercial and residential projects. 254 PLATINUM Plus is UL Greenguard-certified for low volatile organic compounds (VOCs) and formulated without silica sand to ensure safer and healthier environments for contractors and end-users. 

    For greater peace of mind, the formula incorporates Microban® antimicrobial product protection to help prevent odor- and stain-causing bacteria and is backed by the LATICRETE best-in-class lifetime system warranty. 

  • The widely anticipated profiles and trims line from LATICRETE is now hitting distributors and retailers nationwide, giving customers a new level of customization and design options for their projects. As the only manufacturer to coordinate their profiles and trims pieces to their most popular grout colors and caulks, designers, installers and homeowners now have the ability to create seamless looks across an entire installation. 

     

    “When we announced this product at the Coverings trade show last April, our goal was clear – give our customers a new, premium solution to help them take their design to the edge,” said Ben Lampi, Product Manager at LATICRETE.  “The reception has been incredible, and we’re excited for what’s to come as we continue to roll out more product options and more locations in 2024.” 

     

    Profiles & Trims are also the newest addition to the LATICRETE® ANYCOLOR™ program. Choose from a limitless number of colors and combinations to create one-of-a-kind looks with matching profiles, grouts, sealants and more. Match the color palettes from today’s leading paint manufacturers to create a seamless motif or design bold colors that stand out from the crowd. The only limit is one’s imagination. 
     

    “No one can match our ability to provide custom solutions,” added Lampi.  “Combined with our industry leading tile and stone installation systems, customers can now select and build from a single source supplier – from the substrate up – while leveraging the industry’s most comprehensive warranty.” 

     
    With over 4,000 products to choose from, and available in five materials including stainless steel 304 and 316, aluminum, brass, and PVC, LATICRETE Profiles & Trims are compatible with a wide variety of materials including tile, stone, wood, LVT, terrazzo and more.  

  • Experience the allure of matte black drains for a bold, modern finish. Enhance your shower projects with the durability and style of these beautiful new grates, available for both bonding flange and linear drains.

    This new finish will be promoted with our recently launched Profiles & Trims, which also offers matte black finishes, enabling a completely color-coordinated, warrantied system for your next shower installation project.

 Products

  • Profiles & Trims
    Take Your Design to the Edge™ with LATICRETE® Profiles & Trims!  ​​​​​​An extensive selection of over 4,000 products, available in a broad range of materials, finishes and colors and a multitude of shapes and sizes, making it easy to find the right product for the job. German-engineered and manufactured, LATICRETE® Profiles & Trims meet the highest quality standards to ensure the best installation experience and appearance for years to come. Fulfill a wide range of needs including edge protection, floor transitions,  decorative and more. Installed indoors and outdoors, they can be used with multiple floor coverings such as tile and stone, terrazzo, wood and LVT. Create unique designs with a selection of finishes and colors in kitchens and bathrooms, commercial and residential applications, and everything in between.  <br /> <br />  ...

  • HYDRO BAN® Matte Black Drain Grates
    <p>Experience the allure of matte black drains for a bold, modern finish. Enhance your shower projects with the durability and style of these beautiful new grates, available for both bonding flange and linear drains.</p> <p>This new finish will be promoted with our recently launched <a href="https://www.laticrete.com/sitecore/service/notfound.aspx?item=web%3A%7B4AEC15DC-7FBD-45FE-B5F7-A286083D4071%7D%40en" target="_blank">Profiles & Trims</a>, which also offers matte black finishes, enabling a completely color-coordinated, warrantied system for your next shower installation project.</p> ...

  • HYDRO BAN® Matte Black Drain Grates
    Experience the allure of matte black drains for a bold, modern finish. Enhance your shower projects with the durability and style of these beautiful new grates, available for both bonding flange and linear drains....

  • Profiles & Trims
    LATICRETE offers a comprehensive line of profiles and trims including a broad range of materials, finishes and colors in a multitude of shapes and sizes, making it easy to find the right product for the job. ...

  • 254 PLATINUM™ PLUS
    The ultimate lightweight thin-set, giving you the highest level of performance while making your job easier. <br /> <br /> A 60-minute open time helps maximize your productivity and flexibility on the jobsite. This smoother, creamier formula is easier to trowel and work with, making installation a breeze. Best of all? A 25lb bag provides the same coverage as a 50lb bag of standard adhesive mortar, while providing you with unsurpassed bond strength! ...

  • NXT® LEVEL Plus Lite
    A premium lightweight, fiber-reinforced, pumpable, cement-based self-leveling underlayment designed for leveling interior projects using concrete, plywood, OSB, or gypsum substrates prior to the application of floor coverings. ...

  • 254 PLATINUM™ Plus
    High-performance, lightweight thin-set adhesive mortar providing exceptional coverage for interior and exterior installation of tile and stone...

  • NXT® LEVEL PLUS LITE
    <p>Lightweight self-leveling underlayment meets heavyweight project challenges.  </p> <p>A premium lightweight, fiber-reinforced, cement-based underlayment designed for leveling a variety of interior projects using concrete, plywood, OSB, and gypsum substrates prior to the application of floor coverings.  It’s nearly 50% lighter than your standard cured SLU making it a great choice for building projects with load-bearing issues. The packaging is also 50% lighter, so it’s easier to carry and handle.<br /> <br /> This versatile, rapid-setting underlayment can be poured up to 4" (102 mm) in depth to save you time and cost and produces a flat, smooth, and hard surface in as little as 24 hours. Pourable and pump-friendly, NXT Level Plus Lite offers consistent results and contains no respirable crystalline silica levels that exceed the OSHA action level*. </p> ...


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