LATICRETE International, Inc.

Bethany,  CT 
United States
https://www.laticrete.com

• Booth: 7758

Globally Proven Construction Solutions

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SUPERCAP® System. For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com. www.laticrete.com www.laticretesupercap.com

Brands: LATICRETE®, SPECTRALOCK®, HYDRO BAN®, PERMACOLOR®, LATASIL®, STRATA_MAT™, STRATA_HEAT™, STONETECH®, BULLETPROOF®, NXT®, LATAPOXY®, SUPERCAP®, SPARTACOTE®

 Press Releases

• NXT® LEVEL PLUS LITE (20240202)

  Overcome Building Load Challenges!

  A premium lightweight, fiber-reinforced, cement-based underlayment designed for leveling a variety of interior projects using concrete, plywood, OSB, and gypsum substrates prior to the application of floor coverings.  It’s nearly 50% lighter than your standard cured SLU making it a great choice for building projects with load-bearing issues. The packaging is also 50% lighter, so it’s easier to carry and handle.
  
  This versatile, rapid-setting underlayment can be poured up to 4" (102 mm) in depth to save you time and cost and produces a flat, smooth, and hard surface in as little as 24 hours. Pourable and pump-friendly, NXT Level Plus Lite offers consistent results and contains no respirable crystalline silica levels that exceed the OSHA action level*. 

• LATICRETE® Launches 254 PLATINUMTM Plus – The Ultimate Lightweight Thin- (20240202)

  LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced 254 PLATINUMTM​ Plus, a high-performance, lightweight thin-set adhesive mortar that builds on the strengths of the original 254 PLATINUM. This new formula features a lighter, creamier consistency for greater workability and an impressive 60-minute open time to allow greater flexibility for installers on the job site. Additionally, a 25lb (11.3kg) bag of 254 PLATINUM™ Plus offers the same coverage as a standard 50lb (22.6kg) bag of adhesive mortar.​ 

  “We understand that whether you're a professional contractor, architect or a DIY enthusiast, productivity and performance are paramount. 254 PLATINUM Plus not only delivers on both fronts, but its smooth, creamy consistency and lightweight formula ensures it's easy to work with,” said Jonathan Scott, LATICRETE Senior Product Manager. 

  The new formula exceeds ANSI A118.15 requirements, the industry’s highest performance standard for cement-based adhesive mortars, making it ideal for any interior, exterior or submerged installations in commercial and residential projects. 254 PLATINUM Plus is UL Greenguard-certified for low volatile organic compounds (VOCs) and formulated without silica sand to ensure safer and healthier environments for contractors and end-users. 

  For greater peace of mind, the formula incorporates Microban® antimicrobial product protection to help prevent odor- and stain-causing bacteria and is backed by the LATICRETE best-in-class lifetime system warranty. 

• LATICRETE® Profiles & Trims Hitting Shelves Nationwide (20240202)

  The widely anticipated profiles and trims line from LATICRETE is now hitting distributors and retailers nationwide, giving customers a new level of customization and design options for their projects. As the only manufacturer to coordinate their profiles and trims pieces to their most popular grout colors and caulks, designers, installers and homeowners now have the ability to create seamless looks across an entire installation. 

   

  “When we announced this product at the Coverings trade show last April, our goal was clear – give our customers a new, premium solution to help them take their design to the edge,” said Ben Lampi, Product Manager at LATICRETE.  “The reception has been incredible, and we’re excited for what’s to come as we continue to roll out more product options and more locations in 2024.” 

   

  Profiles & Trims are also the newest addition to the LATICRETE® ANYCOLOR™ program. Choose from a limitless number of colors and combinations to create one-of-a-kind looks with matching profiles, grouts, sealants and more. Match the color palettes from today’s leading paint manufacturers to create a seamless motif or design bold colors that stand out from the crowd. The only limit is one’s imagination. 
   

  “No one can match our ability to provide custom solutions,” added Lampi.  “Combined with our industry leading tile and stone installation systems, customers can now select and build from a single source supplier – from the substrate up – while leveraging the industry’s most comprehensive warranty.” 

   
  With over 4,000 products to choose from, and available in five materials including stainless steel 304 and 316, aluminum, brass, and PVC, LATICRETE Profiles & Trims are compatible with a wide variety of materials including tile, stone, wood, LVT, terrazzo and more.  

• HYDRO BAN® MATTE BLACK DRAIN GRATES (20240202)
  Experience the allure of matte black drains for a bold, modern finish. Enhance your shower projects with the durability and style of these beautiful new grates, available for both bonding flange and linear drains.
  
  This new finish will be promoted with our recently launched Profiles & Trims, which also offers matte black finishes, enabling a completely color-coordinated, warrantied system for your next shower installation project.

 Products