Online New Product Gallery

By submitting a product for the gallery, your company consents to the terms below. 


Products must qualify as new as defined below:

A product qualifies as new if it is manufactured or exclusively distributed by a company and was introduced to the marketplace since April 8, 2022, the last day of Coverings 2022.


Set forth below are a list of rules (the “Rules”) applicable to the Online New Product Gallery being sponsored by International Tile Exposition, a joint venture t/a Coverings (“Coverings”). By submitting any materials to Coverings for use with respect to the Online New Product Gallery (the “Materials”), you acknowledge and agree to each of the following terms:

You must be a Coverings 2023 exhibitor to enter new products in the Online New Product Gallery. If you submit more than one product into the online gallery, all rules below apply to all product entries.

“New” means the product must have been first sold at any level of distribution since April 8, 2022. All new product entries are subject to approval. Coverings reserves the right to remove/disqualify any product that it believes does not qualify as new.

The number of product submissions per exhibitor is limited to (7) seven.

There is no entry fee to submit a product for the Online New Product Gallery.

All submissions must be received by Monday, February 27, 2023.

The Online New Product Gallery will be available online on the website and mobile app.

Coverings may in its sole discretion elect not to include a product in its 2023 Online New Product Gallery.

You grant a perpetual royalty free license to Coverings for the use of the Materials as part of the Online New Product Gallery.

Coverings may make any stylistic edits to submission entries that it deems to be appropriate, in its commercially reasonable judgement.

Any legal dispute relating to these Rules or the Online New Product Gallery will be resolved by Arbitration in Arlington, Virginia before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.

In no event shall the aggregate liability of Coverings to you with respect to the Online New Product Showcase exceed US $500.00.

In no event shall any joint venture member of Coverings have any direct liability to you with respect to the Online New Product Gallery with your recourse being limited solely to the assets of Coverings.

USG Corp.

Chicago,  IL 
United States
  • Booth: 7847

Visit USG's Tile & Flooring Solutions team in booth #2637!

Headquartered in Chicago, USG serves construction markets around the world with wall, ceiling, flooring, and building envelope products that enable our customers to build outstanding spaces where people live, work and play. We are proud to employ over 7,100 people at our 49 manufacturing locations across North America. USG offers the most extensive portfolio of backerboard and underlayment panel technologies in the industry. From floor prep and accessories, to backerboards and membranes, our revolutionary tile and flooring product solutions are versatile, easily installed, and deliver performance you can trust. Backed by our flagship USG Durock® Brand and Fiberock® products, our commitment to performance and innovation provides a durable moisture- and mold-resistant substrate for your tile project for years to come. Even though you cover up our good name, we never stop building yours.

Brands: USG Tile & Flooring Solutions is backed by the Durock® and Fiberock® brands you know and trust.


    <span style="font-family:Arial, Helvetica, sans-serif;">The USG Durock™ Brand Uncoupling Mat is a lightweight, high performance crack isolation, waterproofing and vapor management underlayment membrane for use with ceramic tile and natural stone installations in both residential and commercial applications. The membrane features a low-density polyethylene (LDPE) core to reduce roll-back memory during installation and a reinforced fleece backing keys into mortar providing a secure mechanical bond to the substrate. Its unique dimple design and non-woven fabric allows for minimal passes to fill cavities with mortar. When exposed to stresses from in-plane lateral movement of the substrate, the USG Durock™ Uncoupling Mat absorbs and prevents the transfer of those stresses (up to 1/8"), preserving the integrity of the tile installation.<br /> <br /> <strong>A waterproof underlayment membrane that helps suppress the transfer of lateral movement in a subfloor to preserve the integrity of the tile installation.</strong></span> <ul> <li><span style="font-family:Arial, Helvetica, sans-serif;">Provides uncoupling, waterproofing, and vapor management of the substrate</span></li> <li><span style="font-family:Arial, Helvetica, sans-serif;">Lighter, thinner alternative to 1/4" tile underlayment panels</span></li> <li><span style="font-family:Arial, Helvetica, sans-serif;">Low density core helps keep the membrane flat during installation</span></li> <li><span style="font-family:Arial, Helvetica, sans-serif;">Rot-proof and resistant to solvents and alkalis</span></li> <li><span style="font-family:Arial, Helvetica, sans-serif;">Ceramic tile installation can take place immediately after the membrane is installed</span></li> <li><span style="font-family:Arial, Helvetica, sans-serif;">Approved for use with modified and unmodified mortars</span></li> </ul> ...

For inquiries, please contact show management.