APE Grupo brings to Coverings Connected, a digital experience for Coverings 2020, its new products of the APE and Carmen brands, this last one of small format and focused on the North American market.
Series such as The Hamptons, Tennessee, Memories, Switch or Harlequin share the limelight with APE brand products such as Mare di Dabia, Koen or 4Stones.
The main advantage of APE Grupo is their ability to translate fashion trends to product design in a dynamic way. In addition to having a 'coolhunting' team, who search for the key fashion trends worldwide, they have an internal design department formed by a team of designers in Spain, one in Italy and a product manager. The result is ceramic products tailored to each market.
In this sense, José Miguel Pellicer, CEO of APE Grupo, says that with an incomparable variety of products, 'we offer as many possibilities and versatility as any market can demand. From the most decorative and fashionable aspect, to the most technical and specialised products".
The different materials that being presented at Coverings Connected, with their formats and technical characteristics, have a common concept which APE Grupo has been working on in the last two years: The Perfect Mix.
With this idea 'we explore the multiplying possibilities of working together: with customers, collections, with each other... Together we are more than the sum of our parts. The Perfect Mix strengthens our idea of multidisciplinary companies that, together, give a global solution to customers and designers, and emphasises the ability to mix and match in order to give prominence to the consumer', APE Grupo explains.
In short, it is a perfect mix that harmonises the elements and manages to assemble all available resources correctly. The result is a perfect symphony.