Ceramiche Piemme takes part to Coverings Connected online experience to show new products for the US market: Glitch by Benoy, Opulence, Soul, Materia and Venetian Marble.
“During this particular moment of international health emergency we really appreciate Covering’s effort to provide virtual tools to help our customers to discover our new 2020 tile collections” explains Davide Colli, COO of Ceramiche Piemme. “Our American sales network is fully operative and is constantly supporting our customers, to guarantee responsiveness and commercial advices as usual”.
The new Ceramiche Piemme products at Coverings Connected are therefore the result of a renewal of the range based on digital innovation combined with the contribution of designers such as Gordon Guillaumier, Pierre Charpin, the architects of London-based studio Benoy and Dalziel & Pow’s trend experts. These choices are leading US architects to pay more attention to Made in Italy porcelain stoneware slabs and tiles.
Among the news, Glitch is designed by London-based studio Benoy and it features minimal, contemporary surfaces. It is named taking inspiration from the flickering produced on a screen due to an unforeseen error. A theme in line with the design trend that favours imperfection as a sign of uniqueness. Glitch was created with the idea of enhancing the uneven characteristics in concrete such as cracks, patina, scratches and traces of wear, reinterpreting them from a ceramic perspective. The result is a contemporary collection ideal for both homes and commercial locations (Benoy’s main specialisation).
In Opulence collection aesthetics and sustainability are combined in a porcelain stoneware collection mimicking precious marble and granite. The types of marble and granite that inspire the collection are among the world’s finest: coarse-grained varieties that incorporate large crystals with spectacular iridescence and colour effects. The range of shades runs from sparkling white, rich in transparencies (Bliss) to magmatic, mineral black (Pleasure), the spectacular greys of the Caprice and Delight finishes, and the elegance of green with golden vein patterns in the Eccentric finish. The range is completed by five wall decors designed to be combined with different shades of marble and granite. These surfaces can furnish rooms with geometric effects, fresh and natural ideas, or references to classic style.
Materia creates an unusual effect, with surfaces that merge metal, Corten steel, stone and ceramic in a refined, contemporary look. Starting out from very different metals, oxidized or glossy, from the natural feel of stone and the versatility of ceramic, Ceramiche Piemme’s R&D team have created a new material with “Materia”. Thanks to sophisticated production technologies, this collection combines the ground look typical of hand-polished metal with the small flaws that denote genuine craftsmanship.
All the spirit of reclaimed wood for the new Soul collection: digital technologies recreate natural oak in its most natural aspect with all its knots, flames and signs of time and ageing. In line with the increasingly popular "used look", the Piemme Soul floor tiles in porcelain stoneware are designed to 'warm' the space just like ancient, sturdy parquet made of oak.
Under the spotlight in this collection of tiles are the natural features of wood with light shades at the base and slight flaming emphasized through hand brushing; the rustic effect of knots usually discarded when selecting the boards are enhanced to give more naturalness; the elegance of the recovered wood, seasoned and handcrafted in the wax finished version, are the real protagonists of this collection of tiles.
Venetian Marble combines the technical performance of the latest generation of porcelain stoneware with the aesthetics of the Venetian terrazzo flooring. Used since ancient times in Greece, this type of floor then spread throughout Italy thanks to the ancient Romans first and then to the Venetian nobles. A floor covering that is an integral part of the history of Made in Italy and that through the centuries of its evolution has come down to the present day to be reinterpreted in ceramic key. It is part of “Ceramiche Piemme Contract” (www.ceramichepiemme.it/contract/): a division dedicated to ceramic collections created to support the designer in choosing finishes for public and private spaces. Ceramiche Piemme Contract was created to facilitate the construction industry chain linking customer to company.
“American designers are particularly discerning and knowledgeable with regard to both sustainability and surface quality” stresses Davide Colli. “We have chosen to focus on these collections because they represent the cornerstones of our strategy: the technological evolution that enables us to obtain effects that are unprecedented on both an aesthetic and sensory level and the cultural contribution of design studios such as Benoy, with which we have worked on the theme of imperfection.”
For further information and to fix appointments/calls with our US representatives please contact us at: email@example.com