Zoom is the macro-representation of four patterns that reflect on the organic nature of cement – Reef, Dry, Foam, Tide – carried to extremes through a vigorous and magnified stroke. The graphic motifs are proposed in the 60x60 cm format, able to compose actual decorated carpets, as well as in the more classic 20x20 cm format that reinterprets the traditional decorative shape of the cement tiles in a new way. The project presents a variety of graphics to be laid on the floor or wall in a random way, to leave the space with a decidedly contemporary, decorative and distinctive mark.
Zoom supports the expansion of the range of the Concreto series, best seller of the company presented in 2018, which now has been enhanced with new thicknesses (10, 11 and 20mm), formats, textures and a further broad and varied decorative sign.
Launched on Slimtech technology, through the large slabs of laminated stoneware, ultra-technological and innovative, allowing reduced thickness (6mm) and oversized formats (up to 120x260cm), Concreto becomes an open and versatile project, the ideal solution for architects or interior designers seeking elements with a strong personality. The variety of thicknesses, formats and textures allows a transversal use of the materials and aesthetic continuity of the surfaces also between internal and external areas. From the performance characteristics of the ceramic material to the expressive potential of its decorative variants, Concreto is a modular collection, a flexible basic element for expressing styles and new languages of living.