Thriving for almost two decades as the largest and most important event in the natural stone sector in Latin America, the Vitoria Stone Fair - Marmomac Latin America has confirmed its next edition in 2021, which will take place on February 2 - 5.
Within the past years, the fair has expanded its relevance and acquaintancy internationally and amongst specifiers such as architects and interior designers, creating a great impact on the chain, facilitating new connections and coming up with creative ways for companies to showcase their products.
In 2020, exhibitors finished the four days of fair with a large baggage of new contacts, leads and even many sales made on the spot. This is not just the fair’s merit but also given to the efforts and creativity of companies and sectorial entities, which supported the creation of spaces beyond traditional booths, special design spaces, like the ‘Brazilian Stones Original Design’ exhibition, an initiative of Abirochas inside the show.
Pedra do Frade, a traditional brazilian company and long-time exhibitor, confirmed having a great experience besides the uncertainties of the international scenery: “We sealed a lot of business and we also did a lot of prospecting. Buyers from Norway, Poland, England and other markets came by to discover our products”, said sales manager Saimon Friorio.
The largest variety of stones in the world
There is no place like Brazil to search for exotic, beautiful, unprecedented stones. Rocking the market with its special quartzites, the largest economy in South America is not only house for great extracting companies and amazing quarries, but to manufacturers of technology and specifying professionals.
“I guess people come here in search of unique materials, but also recognizing there is no other place in the world capable of uniting these exotic materials, while also allowing visits to quarries, direct contact with companies and really getting as close as it can get to the extraction and processing of these stones. This is really important and unique”, said Flávia Milanez, director of Milanez & Milaneze, the company making business fairs for 30+ years.
For next year’s show, the focus has been shifting slightly towards innovation and finding ways to support companies on recovering from recession losses. “Besides showcasing their products and having the support from our already existing projects, our emphasis will be on the importance of getting together, rebuilding strong, personal connections, because it makes all the difference, especially in difficult situations like the one the whole world is going through this year’, she reckons.
The Vitoria Stone Fair | Marmomac Latin America 2021 is presented by Milanez & Milaneze, company of the group Veronafiere, with the promotion of Sindirochas and Cetemag.